CREATIVE CASE STUDY

OpenCubby

Branding, Marketing, Web Design, Web Development, Go-to-Market (GTM), Landing Page, Logo Design

Building a lean, market-ready foundation for a childcare matching startup

Client Overview

OpenCubby gives parents the flexibility to book long- and short-term care with trusted providers, making it easier to manage changing schedules without long-term commitments.

Challenge

OpenCubby had a bold idea: make it easier for families to find and book childcare. Their founders knew there was a gap in how parents navigate early childhood options, and they were seeking the right tools, brand, and strategy to bring their concept to life. They came to School Harbor seeking a partner who could translate their vision into a professional, testable presence without the heavy investment of a full-scale app build.

Solution

School Harbor guided OpenCubby through a go-to-market process designed to validate their concept efficiently. Together, we developed:

- A clear brand identity and logo system that conveys trust and warmth.
- A go-to-market roadmap outlining early customer acquisition and pilot launch strategies.
- A conversion-focused landing page to test interest and collect leads.
- Marketing and messaging assets to introduce the concept and grow a waitlist of families interested in childcare solutions.

Result

This lean approach allowed OpenCubby to move quickly and build momentum without overextending resources. OpenCubby launched its initial pilot campaign and began collecting leads from families eager to participate. With a validated brand foundation and early market traction, the team is now positioned to expand their offering and grow their platform with confidence.